About Beyond Management and Services

Based in Newcastle upon Tyne in the North East of England, Beyond Management and Services is an independent management consulting firm and services provider, specialising in strategic planning, fundraising, PR and marketing, promotion, relationship building, conflict management, arts consultancy and event management.

We provide customised consulting, training and coaching to organisations and individuals seeking to improve their effectiveness in the global marketplace.

Our services include expertise in Chinese Culture, Business, Events and Media as well as promoting business links to Chinese companies and facilitating profitable opportunities for local companies seeking to do business in China.

Chinese culture-related events are suitable for any companies, public sector as well as community groups. The events we manage can be as big as a national tour, or as small as a one person workshop.

Profile of Yanhong Bi -- Founder and Managing Director

Yanhong graduated from Tianjin University of Commerce, China in 1994 (Public Relations) and then qualified as a Master of Business Administration (MBA) at Napier University, Edinburgh in 2002.

As a trained PR professional, Yanhong worked for one of the most prestigious PR agents—Burson Marsteller (Beijing) Office. Her job role was to help foreign companies to obtain business licences in China, and to produce press releases and to organise and coordinate international conferences and events.

Holding a MBA degree, Yanhong has been working in the areas of fundraising, marketing, PR and business management in culture and a wide variety of business settings for 16 years.

Yanhong has strong connections both in the Culture and Business sectors in China and in the UK Chinese community. The incomparable relations with the Chinese Media give Yanhong a significant competitive advantage and very many contacts.

In 2008, Yanhong was invited to the Foreign and Commonwealth Office in recognition of her positive contribution to Sino Anglo Relationship.

Yanhong Bi, Chinese Culture Arts consultant, Chinese Business consultant, PR consultant, Fundraising consultant, see her professional profile on LinkedIn